Graphic Design
What is Graphic Design?.
Definition:
Graphic design is the art and practice of planning and projecting ideas in visual and textual forms.
Objective:
Communicate a specific message or idea in a visually attractive way.
Mediums:
Graphic design encompasses print and digital applications, among them web sites, social media, packaging, posters, brochures, advertisements, and much more.
Key Elements of Graphic Design
Typography:
The art of arranging type to make written language legible, readable, and visually appealing.
Color:
A very powerful emotional trigger, it can set a mood and reinforce the brand identity.
Images & Icons:
The use of appropriate images or illustrations to enhance the story.
Layout:
Putting design elements within a page in such an arrangement that it highlights visual hierarchy for easier communication.
Space:
Also known as 'white space,' it helps create clarity and focus within the design.
The Role of Graphic Design in Branding
Logo Design:
A memorable, versatile symbol that acts as the brand's sign.
Brand Consistency:
Uniform utilization of colors, fonts, and design elements on all marketing material.
Visual Storytelling:
Graphic communication of the brand values, mission, or personality.
Emotional Connection:
Moving communication through design to an emotive level.
Graphic Design-
Types of Graphic Design-
Branding & Identity Design:
Logo, Business cards, Letterheads & Brand Guidelines.
Marketing & Advertising Design:
Social Media Graphics, Digital Advertisements, Brochures, and Posters.
Web & App Design:
UI/UX design for websites and mobile applications.
Packaging Design:
Product packaging that attracts the eye and communicates the brand.
Illustration & Digital Art:
Custom illustrations for telling stories, visual assets, or branding.
Publication Design:
Magazines, eBooks, catalogs, and annual reports.
Tools & Technologies in Graphic Design-
Adobe Creative Suite:
Industry-standard packages such as Photoshop, Illustrator, and InDesign are given for creating graphic wonders of high quality.
Canva:
A user-friendly designing application that is quick to get up and running and facilitates great professional-looking graphics.
Sketch/Figma:
Useful for prototyping or designing of UI and web layout with real time collaboration features.
Procreate:
One of the most wanted apps for digital illustration, good for hand drawn illustrations and work of digital art.
3D Design Tools:
Blender or Cinema 4D are examples and add a lot of depth and
dimensionality to designs.
Techwave Solution's Graphic Design Services-
Custom Design Creations:
We provide custom creative design solutions to cater for solutions for the brands we engage with.
Professional Team:
Our designers have been exposed to design fields ranging from a brand design, web, and digital media design with up to high levels of exposure.
Caring:
Every custom-designed form can be created to meet each person's need and expectation.
The Team Cooperation Process:
We are cooperative at all times, working with you from the idea-generating phase until your requirements are satisfied through various reviews.
We would be doing full-service design, right from logos and brochures to a
website and social media graphics.